2011
11
Mar
Campagnes créatives de marketing relationnel
Le marketing relationnel a beaucoup évolué au fil des temps. Voici une liste de campagnes créatives que j’ai collectionnées durant mes surfs sur le Web. Quelles sont vos préférées?
4320 LA/SYD
Company: Droga5 Australia, Client: V Australia, Award: Yellow Pencil
Canon – Photochains
This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.
The Eternal Moonwalk
Studio Brussel
Together Incredible: New Zealand, Iggy Pop & Orcon Broadband
We set out to find 8 New Zealanders to help Iggy Pop re-record ‘The Passenger’ live via Orcon Broadband. From more than 200 amazing auditions we ended up with 9 incredible New Zealanders. We hooked them up to Iggy in Miami via Orcon Broadband, and this is the result…
Support Scent
How do you show support for someone who can’t see?
Clemenger BBDO Melbourne has answered this question by turning traditional charity marketing on its head and creating a fragrance.
When it came to developing an innovative way to generate support for the blind and vision impaired, the creative team considered it vital that the solution didn’t inadvertently exclude them. Anything that appealed to people’s sight, such as a ribbon or wristband, would only add to the problem. Instead they decided to create something that appealed to another sense entirely – smell.” more info
Nokia – The World’s Biggest Signpost
IKEA – Facebook showroom
LIVE RESCUE COASTGUARD New Zealand
At 1810, real time point-of-view TV and radio spots put viewers into the shoes of a Coastguard volunteer in a rescue operation to find the missing boaties. The direct response TV and radio drove people online where they found themselves in a search plane simulator racing against the clock in real time. A GPS locator fed the live position of the real capsized boat into the simulator.
more info
Young Director Award by CFP-E/Shots: Drama Queen
Choose A Different Ending
Interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die. http://www.droptheweapons.org
SMASH – Born to be destroyed
link to "SMASH Born to be destroyed" presentation board + video
Samsung: Mobile Shakedown
link to "Samsung Mobile Shakedown" presentation board + video
The phones are going down in this new Samsung digital campaign, promoting the B2100 phone out of Swedish agency From Stockholm With Love. The new Shakedown site points live cameras on a table covered with 70 phones and features special call in number. Visitors are invited to dial that number, along with the number displayed on the phone of their choice, and if they can get it to vibrate off the table, the B2100 is theirs.
Child soldiers
The use of child soldiers is common in many countries. Our client Ohne Rüstung Leben (Life Without Weapons) wanted to raise attention about this problem and to collect more donations.
link to "Child Soldiers" presentation board
Our idea: Original looking military draft notices are being sent out to families with small children (8-14 years, selected by an address provider). The children are ordered to perform military service, including suicide missions and rapes.
Pepsico – Sandwich
link to "PepsiCo Sandwich" presentation board + video
